Choosing the right colors for a room can be fun, but it also can be incredibly intimidating. Using a paint color that doesn’t work can be expensive and time-consuming, which means a lot of consumers end up playing it safe. Glidden paint wanted to reach women who are interested in design and style but aren't sure if they're ready to step into bold colors with paint. To do this, they worked with Say Media to create a campaign that drove awareness of My Colortopia, a website with DIY bloggers and interactive color tools that helps home decorators find inspiration and advice.

Joy the Baker and HonestlyWTF were the perfect design-savvy sites to create compelling content that would show their loyal audiences how realistic and easy it is to use Glidden paint to transform a space.

JOY THE BAKER

Joy Wilson of Joy the Baker created a two-part series that followed her as she renovated her plain white office space to better reflect her bright and playful personality. The first post featured advice from Michael Wurm, Jr., a My Colortopia team member on how to use a My Image Inspiration tool to find color inspiration from personal photos. The second post was a step-by-step video showing her readers how she transformed her space so that she’s surrounded by the things she loves and the colors that inspire her.

HonestlyWTF

Erica Chan Coffman at HonestlyWTF is known for her DIY projects, and the posts for Glidden paint did not disappoint. First, she showed readers how to find inspiration for home improvement projects using a My Image Inspiration tool. Then she created a DIY stenciled wall and DIY painted folding chairs, and showed readers exactly how to do it at home. The result was three beautiful, easy and fun home projects.

Finally, Say Media’s robust ads platform brought the Glidden® paint brand message together in an interactive ad experience driving consumers to additional posts and videos.

Top influencers, compelling content and engaging ad to tie it all together? The campaign succeeded with flying colors.